Elise Seibold has been appointed as the new Chief Operating Officer of Suntory Beverage & Food UK, effective from 1 November.
Elise Seibold, who joined Suntory in 2004 as the Schweppes assistant brand manager, has been promoted to the position of Chief Operating Officer (COO) at Suntory Beverage & Food UK. Her new role also includes joining the executive committee of the regional group, Suntory Beverage & Food Europe.
Throughout her two-decade tenure at Suntory, Seibold has occupied diverse roles across brand marketing, commercial and innovation sectors. She has been instrumental in spearheading several strategic initiatives, particularly during her most recent post as Marketing Director for the UK and Ireland. Among her accomplishments are the strategic management of the Lucozade masterbrand and bolstering the brand’s presence in the football sector. She was also pivotal in the relaunch of the Ribena ‘Berries’ campaign.
In her new capacity, Seibold aims to “continue driving innovation in all that we do while striving for operational excellence and pursue a relentless commitment to serving our customers, consumers and the community while living our value of Growing for Good.”
Suntory’s UK division is renowned for its iconic brands, including Lucozade Energy, Lucozade Sport, Ribena, and Orangina, reporting an annual turnover of £543 million in 2023. Seibold will represent the brand at both the British Soft Drinks Association (BSDA) and the Food and Drink Federation (FDF).
Seibold’s appointment marks a significant step in driving Suntory’s operational and innovative goals forward, reinforcing her commitment to the brand’s growth and community values.
