Ted Baker has officially relaunched its UK e-commerce platform.
- The site offers a range of autumn/winter collections for both women and men.
- Free shipping is available on orders over £150, and next-day delivery is offered for a fee.
- Currently, the service is limited to UK customers with potential international updates in the future.
- The relaunch follows a period of administration and is managed by United Legwear & Apparel Co.
Ted Baker has made a significant return with the relaunch of its UK-focused e-commerce website, marking its first direct-to-consumer operation since halting transactions in August. This move signals a revival for the brand, providing shoppers with a fresh digital shopping experience.
The newly unveiled site includes a selection of autumn/winter 2024 clothing and accessories for both women and men. Shoppers are enticed with free shipping on purchases worth over £150, and the option of next-day delivery for £5.95, an offering tailored to attract more local customers.
Currently, deliveries are confined to the United Kingdom, as stated on the website, with a promise that updates on international orders will be made available in due course. The relaunch represents Ted Baker’s commitment to revitalising its market presence domestically before expanding globally again.
This relaunch is overseen by United Legwear & Apparel Co, a strategic partner of Ted Baker’s owner, Authentic. In addition to managing the UK e-commerce platform, United Legwear & Apparel Co has also taken responsibility for designing and manufacturing Ted Baker-branded sportswear, golf, and denim apparel in the US and Canada, along with handling wholesale and concession operations in these regions.
A representative from Authentic highlighted the new website is tailored to reflect Ted Baker’s quintessential British style, offering an enhanced and modern shopping platform. Shoppers can expect improved navigation and visual appeal, making their favourite categories in menswear, womenswear, and accessories readily accessible online.
The relaunched website embodies Ted Baker’s efforts to restore its brand in the UK market, promising improved online shopping for its customers.
