In a significant shift within the UK retail landscape, Tesco has overtaken Asda as the most cost-effective option for a large household shop, marking the first such occurrence since June, according to the latest analysis by Which?.
Research reveals that a typical large trolley load of 159 items at Tesco, with the added benefit of Clubcard discounts, costs £399.73. In contrast, the same selection at Asda comes to £409.36, a difference of £9.63. However, it is noteworthy that without the Clubcard savings, Tesco’s pricing rises to £441.14. Meanwhile, Sainsbury’s, utilising its Nectar card savings, ranks as the third cheapest, with a cost of £410.52. Morrisons follows at £421.52 with a More Card, while Ocado’s pricing is listed at £432.74.
Further analysis into smaller shopping lists, encompassing both branded and own-brand staples such as Hovis bread, milk, and cheese, shows that Aldi and Lidl remain top contenders for budget shopping. Aldi continues to lead as the least expensive supermarket for smaller baskets in November, with costs at £97.89, closely tailed by Lidl at £98.27.
In this smaller shop category, Tesco again features prominently, with costs standing at £105.61 when leveraging Clubcard discounts, and Sainsbury’s following at £106.71 with its Nectar card offers in play. Notably, Sainsbury’s had promotions on eleven items from its list compared to Tesco’s nine, with Morrisons offering discounts on six items through its More Card.
Ocado and Waitrose, however, are positioned as the most expensive retailers within this assessment, with prices of £116.75 and £123.32 respectively for a smaller shopping basket.
As the search for cost-effective grocery solutions continues, Tesco’s recent triumph in overtaking Asda highlights the dynamic nature of competition among UK’s leading supermarkets. With various loyalty schemes playing a pivotal role, consumers are increasingly turning toward these options to optimise their spending.
