As the festive season approaches, Tesco is taking active steps by involving its customers in evaluating the seasonal cheer of its employees through a unique survey.
In a recent initiative, Tesco has introduced an online survey asking customers to assess the festive spirit exhibited by its staff. This measure comes as the retailer intensifies its Christmas preparations, aiming to enhance the holiday shopping experience. The survey, which was circulated via email, probes customers with questions such as ‘How much festive spirit did you find staff had in store?’.
Responses from the public have surfaced on social media, with users expressing varied views on the initiative. One X user, previously known as Twitter, shared a picture of the survey and remarked, ‘Filled in a survey about Tesco Old Kent Road – feel sorry for the staff being measured on their festive spirit and it’s still November,’ highlighting a concern about the pressure placed on employees. Another user commented, ‘Festive spirit should come naturally and not be forced,’ reflecting a sentiment shared by some.
This survey is part of Tesco’s broader strategy to gear up for the Christmas period. In recent months, the supermarket has bolstered its efforts by increasing delivery slots and launching initiatives like the Christmas Countdown for Clubcard users. This initiative offers promotions and discounts aimed at easing the financial burden on customers during the holiday season, especially amidst ongoing cost-of-living challenges.
These efforts are consistent with Tesco’s tradition of seeking customer feedback to refine their services and offerings during this peak shopping season. However, the specific focus on measuring employee festive spirit has sparked discussions about the appropriateness and efficacy of such assessments, raising questions about whether this might affect staff morale.
Tesco’s engagement with its customers through this festive survey underscores its commitment to refining the holiday shopping experience. However, it also prompts a reflection on the broader implications of evaluating employee morale. As customer feedback becomes an ever-important tool in shaping retail strategies, its influence on both shopper satisfaction and staff experiences will be crucial to observe.
