In a unique approach to enhance the Christmas shopping experience, Tesco has launched an online survey inviting customers to evaluate the festive spirit of its employees. This initiative is part of the company’s broader strategy to improve service during the bustling Christmas season.
A shopper shared an image of the emailed survey on social media platform X, formerly known as Twitter, highlighting the question, ‘How much festive spirit did you find staff had in store?’ This survey, sent in November, has sparked varied reactions online. One user expressed empathy for the staff, stating, ‘Filled in a survey about Tesco Old Kent Road – feel sorry for the staff being measured on their ‘festive spirit’ and it’s still November.’ Another echoed this sentiment, suggesting that ‘Festive spirit should come naturally and not be forced.’
The survey not only assesses staff cheer but also invites customers to rate the festive aesthetics of the stores. This feedback mechanism is a continuation of Tesco’s longstanding practice of soliciting customer opinions as part of its annual Christmas review. In recent years, the supermarket giant has increased efforts to ensure a smooth shopping experience during the festive season.
In preparation for Christmas, Tesco has significantly expanded its delivery services. Last October, the company announced the addition of thousands of new slots in the fortnight leading up to Christmas, aiming to assist customers in planning their holiday shopping more effectively.
Furthering its festive endeavours, Tesco has introduced the ‘Christmas Countdown’ initiative. This advent calendar-themed promotion rewards Clubcard holders with special offers upon completing specified spending challenges. This follows last year’s incentive where Clubcard members could win their Christmas grocery shopping, a move aimed at easing the financial burden amid the cost-of-living crisis.
Through innovative initiatives like the festive spirit survey and expanded delivery services, Tesco is actively working to enhance customer satisfaction during the Christmas season. These efforts reflect a commitment to providing a memorable and stress-free shopping experience for all its patrons.
