Italian food brand Crosta & Mollica announces a nationwide expansion of its chilled pizza range in Tesco.
- The extended pizza line introduces four popular sourdough varieties to the supermarket’s shelves.
- Customers can now find these pizzas in up to 650 Tesco stores and online, complementing the existing selection launched earlier this year.
- The expansion follows significant sales growth, with a 50% year-on-year increase in value and volume.
- Crosta & Mollica aims to bring authentic Italian cuisine to more consumers, enhancing their culinary experience.
Italian food brand Crosta & Mollica is set to expand its chilled pizza range across Tesco stores nationwide, following a successful initial launch earlier this year. This development introduces consumers to four standout sourdough pizzas, each offering a unique taste experience: Stromboli with spicy salami, Fiorentina with mushrooms, spinach, and creamy garlic, Regina with prosciutto, mushrooms, and mozzarella, and the timeless Margherita.
These four pizzas are now available in up to 650 Tesco locations, both in-store and online, enhancing the brand’s existing offerings that debuted in Tesco outlets in May. These include varieties like Formaggi, Pinsa Roman tomato and mozzarella, Pinsa Roman salami and mozzarella, and a Ready-to-top pizza base.
Elena Connell, the UK Sales Director of Crosta & Mollica, expressed enthusiasm about the collaboration with Tesco, emphasizing the significance of the expansion in response to high demand. “We’re absolutely thrilled to be working with Tesco on the expansion of our chilled pizza range, following a robust sales period for the initial four-strong range,” she stated.
Connell highlighted the impressive sales figures, noting a year-on-year increase of over 50% in both value and volume. Such growth underscores the consumer’s appreciation for quality and authenticity in Italian cuisine.
The brand’s commitment to offering authentic, restaurant-quality Italian food to discerning shoppers continues to drive developments like this one. Crosta & Mollica plans further enhancements to their offerings, aspiring to build a loyal customer base that values high-quality culinary experiences.
Crosta & Mollica’s expansion in Tesco signifies a strengthening presence of authentic Italian cuisine in the UK’s retail market.
