In a significant move for beauty enthusiasts, Tesco has announced the addition of over 450 new cosmetics from leading brands to its online offerings. This expansion allows customers to enjoy products from Maybelline, L’Oreal Paris, and Essie from the convenience of their homes through Tesco.com.
Tesco’s decision to broaden its online beauty selection comes after recognising that Maybelline ranks as the most searched cosmetics brand on its platform. The addition of these products follows the successful integration of Rimmel and Sally Hansen ranges last year, which saw increased online sales.
Marianne Aitken, Tesco’s category director for beauty and personal care, stated, “Following last year’s addition of Rimmel and Sally Hansen beauty products to Tesco home delivery and click-and-collect services, customers have continued to search on our website and app for more top brands, with Maybelline being the number one searched beauty brand.”
Aitken further explained that by offering Maybelline, L’Oreal Paris, and Essie for both home delivery and in-store collection at most large stores, Tesco aims to save customers a trip and provide greater choice and value.
This expansion is also accompanied by a celebratory offer through Tesco’s Clubcard Prices, featuring a three-for-two deal on all cosmetics available online and in stores, including popular items like Maybelline Sensational Sky High Mascara and L’Oreal Paris Paradise Waterproof Mascara.
Tesco continues to enhance its retail experience by expanding its beauty product offerings online. This move not only caters to the growing demand for convenient shopping but also reinforces Tesco’s commitment to providing top beauty brands at competitive prices.
