This week, Tesco announced significant price cuts on more than 200 essential products in its Express convenience stores, aiming to provide better value for customers amidst rising living costs.
Tesco has reduced the prices of over 200 items, including both own-brand and branded products such as milk, bread, pasta, and coffee, by an average of 10%. This move is part of a broader strategy that has seen over 2,800 price reductions across its outlets in recent months. A four-pint bottle of milk will now retail at £1.45, and 300g chicken breast portions have been reduced by 25p, bringing the price down to £2.25. Similarly, a 200g jar of Tesco Gold Instant Coffee is now 25p cheaper, priced at £2.25.
Regarding branded items, Warburtons White Sliced Sandwich Rolls have seen a 10p reduction, now costing £1.20 for a six-pack. Domestos Original bleach has also had its price lowered by 11p to £1.19. These adjustments reflect Tesco’s commitment to maintaining competitive prices and enhancing convenience for its shoppers.
Ken Murphy, Tesco’s chief executive, emphasised the supermarket’s dedication to offering value for money, stating: “Today’s round of price cuts on more than 200 lines in our Express stores underlines our commitment to offering great value to Tesco customers. Whether you are picking up coffee and milk for the office or a loaf of bread and a tin of soup on the way home, our Express stores offer both convenience and great value.”
This initiative is in conjunction with another recent expansion by Tesco, which saw the addition of over 450 cosmetics from popular brands like Maybelline, L’Oreal Paris, and Essie on its online platform, Tesco.com. This expansion allows customers to access a wider range of products, available for home delivery or click and collect options. Research identified Maybelline as a highly searched brand, which preceded the addition of Rimmel and Sally Hansen to Tesco’s digital offerings last year.
Tesco’s strategic cuts in product prices are a direct response to consumer needs for affordability without compromising on convenience. These efforts, paired with expanded online offerings, signal Tesco’s adaptive strategies to cater to customer demands in a dynamic retail environment.
