Tesco is revamping its F&F clothing range with a digital relaunch, marking a return to online sales since closing its non-food website in 2018.
- The F&F clothing line will soon be available on Tesco’s marketplace, expected to go live later this year alongside its extensive product range.
- Greg Bertrand, head of Woosh, is leading this initiative to integrate F&F within Tesco’s broader online platform.
- Since 2019, F&F clothing was available via Next’s site but was discontinued earlier this year.
- Tesco remains discreet about specific plans but affirms a focus on enhancing customer experience online.
Tesco is gearing up to reintroduce its F&F clothing brand online, signifying a significant shift back into digital retailing after a six-year hiatus. This move aligns with Tesco’s broader digital strategy, aiming to streamline customer offerings under one virtual roof. This comes after the cessation of its previous non-food website, which was deemed unsustainable due to high marketing and fulfilment costs.
The F&F clothing line is set to feature on Tesco’s marketplace, which was launched in June and already offers a wide array of products. This marketplace aims to position Tesco as a comprehensive one-stop shop for consumer needs, ranging from groceries to clothing.
Greg Bertrand, who heads Tesco’s Woosh rapid delivery service, is spearheading the F&F digital integration. His leadership marks a strategic effort to unify Tesco’s online offerings and enhance the shopping experience for customers.
Previously, F&F garments were accessible through Next’s ecommerce platform, from 2019 until earlier this year, providing consumers with an alternative online purchasing option after Tesco’s direct website closure.
Although Tesco has refrained from detailing its specific strategies, the company has expressed a continuous commitment to evolving its online services to better align with customer expectations. They have promised updates as developments unfold.
Tesco’s strategic relaunch of F&F signals a renewed focus on digital integration and customer accessibility.
