Tesco is marking a significant shift by reintroducing its F&F clothing range online, its first such move since 2018.
- This relaunch aligns with Tesco’s strategic expansion of its digital marketplace, which has been growing since June.
- Greg Bertrand, known for leading Tesco’s rapid delivery service, is overseeing this critical transition.
- F&F’s clothing was previously sold on Next’s website after Tesco’s Direct shutdown in 2018 due to profitability issues.
- The launch coincides with F&F’s new homeware brand introduction, showcasing over 1,000 home decor items.
Tesco is marking a significant shift by relaunching its online F&F clothing range, a move not seen since 2018. This development is set to provide customers with greater accessibility to F&F products directly through Tesco’s website.
This initiative supports Tesco’s strategic expansion of its digital marketplace which was initially launched in June, featuring a range of third-party products including DIY, garden, homeware, petcare, and toys. The marketplace aims to offer customers a broader selection than what is available in-store.
Greg Bertrand, who previously headed Tesco’s rapid delivery service Whoosh, has been appointed to oversee the online F&F relaunch. His leadership is expected to bring valuable insights and efficiency to the rollout process.
Previously, F&F clothing was made available through Next’s website following the closure of Tesco’s Direct site in 2018, which was shut due to profitability challenges. This relaunch marks Tesco’s reinvestment into its own online capabilities for F&F clothing.
The timing of the online relaunch coincides with another strategic move by F&F to introduce its first homeware brand, covering over 1,000 products. This expansion into home décor reflects a broader vision to diversify its product offerings.
Tesco’s decision to reinstate F&F online highlights its broader strategy to enhance its digital retail presence and cater to evolving consumer demands.
