Tesco is set to reintroduce its F&F clothing range online, marking a significant move since its previous closure in 2018.
- The relaunch will see F&F clothing available on Tesco’s website for the first time since it discontinued its non-food site.
- Greg Bertrand, head of Woosh, has been appointed to oversee the online fashion reintroduction.
- Previously, F&F clothing was accessible through Next’s website until January this year.
- Tesco aims to enhance its online offerings and keep customers informed of further developments.
Tesco is poised to reintroduce its F&F clothing collection to the online marketplace, a strategic reversal of its 2018 decision to close its non-food platform, Tesco Direct. This relaunch signals Tesco’s renewed commitment to expanding its digital presence by making F&F clothing available directly from the supermarket’s website.
The forthcoming online availability represents the first opportunity for customers to purchase F&F garments directly from Tesco since the 2018 discontinuation of its non-food website. This move is part of a broader strategy to integrate the clothing line with Tesco’s newly developed marketplace, promising a more comprehensive online shopping experience.
Greg Bertrand, who was engaged as the head of online operations for F&F, has been instrumental in spearheading this relaunch. His role as head of Woosh positions him uniquely to drive innovations and ensure a smooth transition back to direct online sales for the F&F label.
From 2019 until earlier this year, the F&F clothing range was accessible through the Next website. This partnership allowed Tesco to maintain a presence in the online fashion market during the interim period following the closure of Tesco Direct, ensuring that F&F remained available to consumers despite changes in Tesco’s digital strategy.
Tesco has conveyed its ongoing dedication to improving online services and plans to keep its customer base informed as developments progress. By reintroducing F&F clothing to its website, Tesco is taking decisive steps to reclaim its share in the online fashion retail sector, aligning with contemporary consumer preferences for digital shopping options.
Tesco’s relaunch of the F&F online platform marks a promising expansion of its digital retail strategy.
