Tesco plans to ‘nudge’ customers towards healthier and cost-effective shopping using AI.
- The initiative will leverage Clubcard data to offer personalised product suggestions.
- Customers may receive alerts for upcoming deals, encouraging better purchase timing.
- AI will help in reducing food wastage and promoting healthier substitutions.
- The approach aims to enhance customer value and convenience through technology.
Tesco, the renowned supermarket chain, is considering an innovative use of artificial intelligence to refine its customer’s shopping experience. By utilising data from its Clubcard, the company aims to subtly influence consumer choices towards healthier and more economical options.
According to Ken Murphy, Tesco’s CEO, the supermarket intends to use AI to monitor purchasing patterns and provide real-time suggestions. This could mean alerting customers about impending discounts, allowing them to time their purchases better and save money.
Moreover, the AI system is designed to encourage customers to be more mindful of their purchases to minimise food wastage. This could involve advising on the quantity of products bought, ensuring that they meet the immediate needs effectively without leading to excess.
Healthier substitutions are also a key focus of this project. For instance, customers might be notified if their shopping habits exceed recommended dietary guidelines, such as sodium intake. Alternative products will be suggested to promote better health outcomes, enhancing overall well-being while shopping.
Murphy emphasised the simplicity and transformative potential of this technology, citing that even modest interventions in shopping habits could notably decrease expenditures and waste. The goal is to make shopping not only economical but also health-conscious, ultimately making consumers’ lives easier.
Tesco’s use of AI marks a progressive step in integrating technology to foster healthier and more economical consumer habits.
