The Conran Shop launches a new trade concept for UK design professionals.
- Based at Sloane Square, the initiative offers consultations and support.
- Trade members gain access to exclusive previews and special events.
- The move is part of a strategic rebrand to focus on B2B operations.
- The initiative aims to expand The Conran Shop’s presence in the UK design industry.
The Conran Shop has introduced a fresh trade concept aimed at providing design and interior professionals in the UK with a bespoke experience. This initiative is housed in the luxury retailer’s Sloane Square flagship, where a dedicated trade team will offer consultations and support to a variety of design experts, including designers, architects, stylists, and dealers.
Members of the new trade programme will enjoy access to exclusive previews of forthcoming collections, invitations to special events, and competitive discounts across a wide range of The Conran Shop’s furniture, lighting, and accessories. This approach not only offers direct advantages to trade professionals but also positions The Conran Shop as a pivotal player within the UK design landscape.
The launch of this concept marks a significant step in The Conran Shop’s broader strategy to rebrand and restructure. By focusing on expanding its business-to-business operations, the retailer seeks to bolster its presence and influence within the design industry.
Tom Bettinson, Head of Commercial at The Conran Shop, expressed enthusiasm for the new direction, stating, “We’re incredibly excited to introduce our new Trade concept, which opens up a world of design possibilities for industry professionals.”
He further emphasised that by providing expert support through its trade team, The Conran Shop is ensuring a seamless experience that equips designers and architects with all the necessary resources to bring their creative projects to life. Bettinson highlighted this initiative as a reflection of the retailer’s commitment to growth and adaptation in a dynamic industry.
Through this new trade concept, The Conran Shop solidifies its commitment to supporting and enhancing the work of design professionals across the UK.
