The Entertainer has completed its extensive roll-out of over 850 toy concessions within Tesco stores.
- The expansion across 861 Tesco stores in the UK and Ireland was accomplished in just eight months.
- The roll-out saw the delivery of over 4.5 million toys to these new concessions.
- The partnership has increased The Entertainer’s retail presence more than any other toy retailer in the UK and Ireland.
- A new distribution centre was essential for meeting the demand created by this growth.
The Entertainer has emerged as a dominant force in toy retailing, completing an expansive roll-out of over 850 toy concessions within Tesco stores, demonstrating their significant strategic expansion. The development was achieved across 861 large Tesco stores in the UK and Ireland within a short period of eight months, marking a remarkable pace of installation.
During this period, the delivery of over 4.5 million toys was necessary to ensure these new concessions were stocked adequately, showcasing the scale and ambition behind the expansion. This initiative underlines The Entertainer’s commitment to reaching a broader customer base by enhancing accessibility to their diverse range of products across the UK and Ireland.
Through this partnership with Tesco, The Entertainer now boasts the largest number of retail points of presence for any toy retailer in these regions. The CEO of The Entertainer, Andrew Murphy OBE, expressed pride in the operational achievements and extended gratitude towards Tesco colleagues for their support throughout this rapid deployment.
To facilitate this substantial growth and meet the surge in demand, The Entertainer strategically opened a new distribution centre. This centre has been pivotal in efficiently supporting the stocking process of the in-store concessions, adaptive to the expansive scale of the operation.
Andrew Murphy highlighted the importance of the partnership with Tesco, noting it as the most significant stride in expanding their unique ‘Toy Box’ retail solution, which signifies their readiness to explore further collaborations within both domestic and international markets.
The Entertainer’s partnership with Tesco has effectively expanded their retail footprint, making their toy offerings widely accessible across the UK and Ireland.
