The Range and Wilko’s owner, CDS Superstores, has entered into a strategic partnership with THG Fulfil for enhanced fulfilment services.
- This collaboration aims to support the brands’ omnichannel expansion, focusing on home, leisure, and garden products.
- Part of the deal includes using advanced warehouse automation, featuring a fleet of new robots to optimise operations.
- The partnership will facilitate the relaunch of thousands of Wilko branded items, enhancing distribution efficiency.
- THG Fulfil’s expertise is expected to significantly improve customer service and brand reputation for The Range and Wilko.
CDS Superstores, which owns The Range and Wilko, has announced a new strategic partnership with THG Fulfil. This collaboration is set to enhance fulfilment and courier management services, integral to the chains’ ongoing growth and efficiency strategies.
The partnership’s main goal is to bolster the omnichannel growth of The Range and Wilko, particularly in the home, leisure, and garden retail sectors. By leveraging THG Fulfil’s advanced logistics solutions, these brands aim to optimise their distribution processes significantly.
A key aspect of this agreement is the integration of cutting-edge warehouse automation technologies. A new fleet of Geekplus Goods-To-Person robots is set to be deployed at THG’s Omega facility in Warrington, marking a significant investment in operational efficiency.
This deal also supports the exciting relaunch of Wilko branded items, allowing for a more seamless and quicker distribution of products across the UK. Alex Simpkin, CEO of CDS Superstores, expressed excitement over handling a broader range of products efficiently, enhancing both capacity and speed.
Tom Killeen, COO of THG Ingenuity, emphasised their commitment to placing customer experience at the heart of their operations, highlighting the potential for this partnership to elevate brand credibility and customer satisfaction.
In addition to enhancing existing services, THG Fulfil is looking ahead with plans to maximise shareholder value by demerging its technology platform, Ingenuity. This move demonstrates a commitment to strategic growth and adaptability in the dynamic retail landscape.
The collaboration between CDS Superstores and THG Fulfil represents a significant step forward in improving supply chain efficiency and customer satisfaction for The Range and Wilko.
