TikTok Shop launches its first week-long sales event in the UK, offering exclusive discounts.
- The ‘For You Days’ event will run from 23 to 30 September, featuring popular brands.
- Consumers can enjoy live shopping sessions lasting up to 16 hours per event.
- Discounts of up to 50% are available on trending brands and retailers.
- This event precedes Amazon’s upcoming Prime Big Deal Days in the UK.
TikTok Shop is making waves in the retail landscape with its inaugural week-long sales extravaganza in the UK. Known as the ‘For You Days’ event, it promises substantial discounts from some of the platform’s most sought-after brands. Scheduled between the 23rd and 30th of September, this initiative is set to engage shoppers with exclusive offers and a unique shopping experience.
Among the brands participating in this event are well-known names such as Sweaty Betty, Made by Mitchell, and L’Oreal Paris. These brands will host live selling events throughout the week, with some sessions extending up to 16 hours. This provides an opportunity for consumers to witness products in action and receive direct insights from the brands and creators themselves.
During these live sessions, shoppers can anticipate a plethora of deals, including product launches and complimentary gifts. Discounts are expected to reach as much as 50% on trending products, enticing a wide array of consumers to participate and capitalise on these limited-time offers.
Coinciding strategically before Amazon’s Prime Big Deal Days, this event positions TikTok Shop to capture market interest and drive sales. Jan Wilk, TikTok Shop UK head of operations, emphasized the distinctive nature of this sales event, highlighting the interactive and dynamic shopping experience it offers.
Wilk described live shopping as a “totally unique experience that lets people see products in action”. He encouraged consumers seeking new clothing, beauty items, or homewares to explore the various sessions to take advantage of the competitions and giveaways available, enhancing the overall shopping experience.
The ‘For You Days’ event by TikTok Shop provides consumers with a novel and interactive way to access significant discounts, setting a new standard in e-commerce sales events.
