Tim Lee, CEO of Mindful Chef, has been appointed to the board of Pip & Nut as a non-executive director.
- Pip & Nut aims to solidify its position as the UK’s fastest-growing nut butter brand.
- Tim Lee is known for his experience at Tesco and M&S, making him a valuable addition.
- Pip & Nut is expanding its product line and enhancing its organisational structure.
- The decision to hire Lee is part of a broader strategy to strengthen Pip & Nut’s market presence.
In a strategic move, Pip & Nut has appointed Tim Lee, the CEO of Mindful Chef, to its board as a non-executive director. This appointment is viewed as a pivotal moment for the company as it seeks to leverage its status as the UK’s fastest growing nut butter brand. Tim Lee’s extensive background in the food industry, including roles at Tesco and M&S, positions him as an ideal advisor to support this phase of growth.
Founder and CEO Pippa Murray expressed enthusiasm for the appointment, acknowledging Tim Lee’s experience and insight as critical for their growth ambitions. She noted their recent venture into the cereal bar market and the increasing demand for healthier and more sustainable food options as key areas where Lee’s expertise will be beneficial.
Pip & Nut aims to expand its product offerings and implement robust structural frameworks to accommodate growth. Lee’s role will be instrumental in this process, with a focus on sustainable and ethical sourcing while broadening the brand’s reach. He will assist in establishing strategies to deepen customer engagement and deliver high-quality products.
Tim Lee remarked on the brand’s journey from a challenger start-up to a leading market position, expressing his eagerness to contribute to its evolution. His focus will be on aligning Pip & Nut’s offerings with consumer expectations, ensuring the brand continues to provide products that are both delicious and environmentally conscious.
This move follows the appointment of Giles Brook as chairman, marking another step in strengthening the company’s leadership and strategic direction. The goal for the next 12 months is clear: to position Pip & Nut as a leader not just in nut butter, but in the broader snacking category as well.
Tim Lee’s appointment is set to guide Pip & Nut through a significant phase of growth and product expansion, reinforcing its commitment to quality and sustainability.
