In a significant move to bolster support for women’s sports, a well-known discount retailer has been officially named as the sponsor of the UEFA Women’s Euro 2025.
This sponsorship deal marks the continuation of the company’s strategy to invest in sports, adding to its existing partnerships which include notable cycling and handball events. The involvement in cycling extends through partnerships with both men’s and women’s teams, as well as in major championships such as the 2023 UCI Cycling World Championships. Additionally, it sponsors handball competitions, including the EHF Euros and IHF World Championships, and is also involved in football by supporting events like the UEFA Euro 2024, UEFA Europa League, and UEFA Conference League.
The Marketing Director expressed enthusiasm about the sponsorship, stating that such sports events are crucial in promoting health and active lifestyles. “Sport is an important part of our long-term commitment to inspiring health and conscious nutrition,” she noted. This statement reflects the company’s ongoing commitment to sports as a means of encouraging an active lifestyle among the public.
UEFA’s Marketing Director acknowledged the partnership’s value, recognising the retailer as a key ally in bringing the excitement of the UEFA Women’s Euro 2025 to a larger audience. He pointed out the opportunity to continue inspiring healthy lifestyles and promoting women’s football extended through this collaboration. “We are delighted to build on our successful partnership with them from UEFA Euro 2024 into UEFA Women’s Euro 2025,” he remarked, highlighting the seamless transition between the events.
This collaboration not only strengthens the retailer’s presence in the sports sector but also reinforces the growing prominence and support for women’s football on an international scale.
