Under Armour has taken a significant step in strengthening its leadership team by appointing Franck Denglos as vice president of commercial for EMEA.
- Denglos brings over 25 years of experience in sportswear retail, previously holding significant roles at Adidas.
- In his new role, he will manage all sales channels including wholesale, ecommerce, and retail for Under Armour’s EMEA operations.
- Denglos officially joined the company on 1 September, working from the Amsterdam office.
- Under Armour executives have expressed confidence in Denglos’ ability to drive commercial success and expand the company’s impact in the region.
Under Armour has tapped into seasoned expertise by appointing Franck Denglos as vice president of commercial for Europe, the Middle East, and Africa (EMEA). Denglos officially assumed his role on the 1st of September, operating from the hub in Amsterdam. His responsibilities encompass the oversight of sales channels including wholesale, distributors, ecommerce, and retail across the region.
Denglos’ career trajectory in the sportswear industry is distinguished, beginning with his tenure at Adidas in 1994. Initially, he managed various business units such as tennis, skate, and basketball, among others. His adept skills soon earned him a promotion to lead product marketing for Adidas EMEA in 1998.
Further advancing his career, Denglos took on overarching roles, eventually becoming the CEO of Adidas Italy in 2018. This robust background equips him with vast knowledge and strategic insight, which he is anticipated to bring to Under Armour.
With Denglos on board, Under Armour aims to build upon its strategic initiatives, leveraging his profound understanding of the business landscape. The company’s leadership is optimistic about the fresh momentum his appointment is expected to generate.
Under Armour’s EMEA SVP and MD, Kevin Ross, expressed that Denglos’ appointment further solidifies the brand’s commitment to integrating top-tier talent to boost their business trajectory. His remark encapsulated the optimism around Denglos’ leadership: “We are delighted to welcome Franck Denglos as our new VP of commercial for EMEA.”
Under Armour’s strategic appointment of Franck Denglos signals a robust effort to enhance its commercial operations within the EMEA region.
