Cathedral City has announced the relaunch of its 200g price-marked packs (PMPs) in the Mature and Extra Mature varieties, targeting the convenience channel. This move aligns with the increasing consumer demand for value-conscious purchasing.
Cathedral City has reintroduced its price-marked packs, priced at £2.59, into the wholesale and convenience sector. This decision aims to meet the growing demand for affordable yet premium products amidst the current economic climate. Recent consumer insights reveal that 78% of individuals are prioritising value, while 66% are actively seeking ways to reduce costs in their shopping habits.
Abi Armson, a senior brand manager at Cathedral City, emphasised the company’s commitment to affordability and quality, stating that the reintroduction of PMPs is a direct response to consumer needs. ‘We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs,’ she explained. Armson highlighted the importance of PMPs for both shoppers and retailers, underscoring the brand’s commitment to delivering value without compromising on quality.
Conversely, Cathedral City is not only focused on affordability but also on expanding its product range. The brand has recently ventured into the chilled meals category in collaboration with manufacturer Oscar Mayer. This new range includes items like cheesy lasagne and chicken pasta bake, featuring 30% more cheese than comparable own-label products.
Such diversification reflects Cathedral City’s strategy to cater to evolving consumer preferences while maintaining its standing as a trusted household cheese brand. The popularity of Cathedral City is evident, with its products being purchased by nearly half of UK households, demonstrating consumer confidence and satisfaction.
Cathedral City’s relaunch of price-marked packs represents a strategic response to consumer demand for value and quality. This initiative, coupled with the brand’s expansion into new product categories, underscores its dedication to meeting consumer needs across multiple fronts.
