A novel addition to the festive season’s culinary offerings has emerged with the introduction of a vegan ‘Figs in Blankets’ chocolate bar, a creative endeavour combining tradition with modern dietary preferences.
This limited-edition chocolate bar, an imaginative blend of sweet figs and salty vegan bacon seasoning encased in oat milk chocolate, is now available exclusively on Amazon. Priced at £3.50, part of the proceeds from sales will contribute to The King’s Trust’s efforts in empowering young individuals, emphasising a socially conscious approach to indulgence.
The concept was born out of an initiative designed to inspire creativity in young people supported by The King’s Trust and Amazon. Illustrator Louise Coutinho, aged 27, proposed this unique flavour in a competition aiming to discover innovative chocolatiers in the UK. This creative process saw entries evaluated by a panel of judges, including product inventor and celebrity chef Levi Roots, alongside James Cadbury, the founder of H!P.
James Cadbury expressed his enthusiasm, highlighting H!P’s mission to deliver plant-based chocolate that does not sacrifice taste. The partnership with Amazon presented an opportunity to realise a distinctive flavour profile, particularly as a study by discounter Aldi revealed a shift among Gen Z and Millennials towards plant-based meals during Christmas, moving away from traditional foods.
The vegan ‘Figs in Blankets’ chocolate bar epitomises a shift towards innovative and ethical food choices, catering to both modern tastes and social responsibility. This product not only offers a unique festive treat but also supports a charitable cause, reflecting a broader trend in consumer preferences.
