Very reintroduces its flamingo-themed Christmas campaign due to last year’s success.
- The main campaign will be displayed on screens across the country starting 1st November.
- Several new campaign strategies are in place, including a toy campaign and partywear launch.
- The group partners with ITV for a celebrity collaboration to resolve Christmas shopping challenges.
- Last year’s campaign led to a significant 22% boost in target customer consideration.
Very is relaunching its notable flamingo-themed Christmas campaign. This decision comes after a highly successful run last year, which significantly increased customer consideration for the brand. The campaign is set to appear nationwide starting 1st November, intending to recapture the festive audience’s attention.
In addition to the nationwide rollout, the brand is broadening its campaign efforts. These efforts include launching a new toy campaign to encourage early festive shopping and unveiling a fresh line of partywear under its ‘Haus of Flamingo’ platform. These strategies aim to bolster holiday season engagement by tapping into varied consumer interests.
To deepen its impact, the company has forged a partnership with ITV. This collaboration involves a celebrity partnership focused on addressing common Christmas shopping dilemmas. By integrating popular media and personalities, they hope to enhance the shopping experience and simplify choices for consumers.
Jessica Myers, the chief customer officer, commented on the success of last year’s campaign. She highlighted a 23% increase in brand attribution and a 12% rise in customer consideration. Myers emphasised the importance of using consistent brand assets, supported by insights and creativity, in achieving these positive results.
The campaign aims to showcase the brand’s commitment to maintaining a strong connection with its customers through familiar and engaging themes. By focusing on consistency and creativity, Very is poised to deliver another impactful festive presence.
Very’s innovative use of familiar themes and strategic partnerships promises to elevate the festive shopping experience once again.
