Victoria’s Secret is set to launch a new retail concept in Glasgow Fort, marking a significant development in its UK operations.
- The store covers 5,620 square feet and is the brand’s second standalone location in Scotland.
- This opening is part of a joint venture between Victoria’s Secret’s owner L Brands and retailer Next, which manages UK and Ireland stores.
- Glasgow Fort, having recorded its highest footfall in history in 2023, is welcoming this new addition among 24 new store leases.
- Victoria’s Secret aims to offer an inviting and empowering shopping environment, reflecting its global retail strategy.
Victoria’s Secret is preparing to introduce a new store design at Glasgow Fort. This eagerly anticipated launch represents a significant expansion of their operations, as it becomes the second standalone Victoria’s Secret store in Scotland. The store is set to open in the autumn of 2024, occupying a spacious 5,620 square feet.
This expansion is a result of a strategic partnership formed in 2020 between L Brands, the parent company of Victoria’s Secret, and the prominent high street retailer Next. This collaboration oversees the operation of all Victoria’s Secret stores in the UK and Ireland, including 18 standalone shops and six shop-in-shops.
Glasgow Fort, a thriving retail park, has seen a remarkable year in 2023 with footfall figures reaching an all-time high of 16 million visitors. The addition of Victoria’s Secret is part of 24 new store leases agreed upon in the last twelve months, which include well-known brands such as Mango, Primark, Adidas, and Zara. This trend illustrates the robust retail environment within the park.
Daniel Cook, Victoria’s Secret head of retail, expressed enthusiasm about the new store’s opening, stating that this expansion is an integral element of their strategic growth plans in Scotland. The store promises to deliver an inviting and inclusive atmosphere, aligning with the brand’s mission to empower women globally.
The forthcoming Victoria’s Secret store in Glasgow Fort underscores the brand’s commitment to growth and empowerment in its retail strategies.
