Virgin Wines and Ocado have announced a new strategic partnership, enhancing Ocado’s product offerings with an exclusive wine collection.
- Customers can now purchase individual bottles from a selection of 50 unique wines, previously only sold in multi-bottle cases by Virgin Wines.
- The collection is curated in collaboration with independent winemakers, offering new wines to both enthusiasts and novices.
- Ocado’s extensive online platform allows for quick adaptation to consumer preferences, eliminating traditional shelf space constraints.
- Both companies express confidence that the partnership will resonate with a wide range of consumers, offering both convenience and choice.
Virgin Wines has recently launched a strategic partnership with online retailer Ocado, giving Ocado customers access to a new collection of 50 exclusive wines. These wines, from the Virgin Wines portfolio, are now available for purchase as individual bottles, a departure from their previous availability solely in multi-bottle cases. This development represents a significant expansion of Virgin Wines’ reach within the UK market.
The CEO of Virgin Wines, Jay Wright, highlighted the brand’s strong relationships with independent winemakers across the globe. Our team works closely with these winemakers, he said, to create an evolving range that meets the diverse needs of consumers. He expressed confidence that the wines available through Ocado would appeal to both experienced wine enthusiasts and newcomers alike, each looking to explore novel offerings.
Ocado, known for their robust online presence, is uniquely positioned to cater to changing consumer tastes without the limitations of physical store space. Vanessa Pearson, Ocado’s trading manager for beers, spirits, and wines, remarked on their ability to deliver a wide range of new styles, regions, and producers to customers. This collaboration allows Ocado to respond rapidly to trends, she noted, voicing excitement about the new selection’s unique offerings.
Both companies are optimistic about customer reception. Pearson from Ocado shared her enthusiasm for the exceptional quality of the wines, anticipating positive feedback from consumers keen to try this distinctive range. This partnership not only broadens the variety of Ocado’s wine selection but also brings innovative choices to their customer base.
This partnership between Virgin Wines and Ocado exemplifies a forward-thinking approach to expanding consumer access to unique wine selections.
