Waitrose reveals the ending of its much-anticipated Christmas mystery campaign.
- The two-part ad features renowned actors and comedians, creating intrigue.
- Detective Macfadyen solves the mystery of the missing Christmas dessert.
- The campaign engaged millions, becoming Waitrose’s largest Christmas ad yet.
- Social media buzzed with theories and engagement over the festive whodunnit.
Waitrose has unveiled the conclusion of its ambitious two-part Christmas campaign, inviting viewers into a star-studded mystery. The narrative, titled ‘Sweet Suspicion, A Waitrose Mystery,’ features notable figures such as Matthew Macfadyen, Joe Wilkinson, Rakhee Thakrar, and Dustin Demri-Burns.
The first instalment, launched earlier this month, set the stage with an engaging plot and character introductions. The concluding segment showcases the detective, portrayed by Matthew Macfadyen, piecing together clues to solve the mystery of the missing No.1 Waitrose Red Velvet Bauble Dessert.
Viewers follow the detective’s journey as he revisits various moments on Christmas Day, attempting to unmask the culprit. Ultimately, it is revealed that Steve, played by Demri-Burns, ingeniously hid the dessert in a gingerbread house, only to be caught in the garden shed indulging in the spoil.
The final scene depicts the entire family enjoying the dessert, resolving the suspense with a warm and communal celebration. This whimsical narrative, crafted by Saatchi & Saatchi, has resonated widely across multiple platforms.
Nathan Ansell, Waitrose’s customer director, expressed enthusiasm about the overwhelming public engagement. “The last few weeks have been filled with suspicion, guessing and alibis. Customers and partners alike have embraced the mystery, with lively discussions and creative theories emerging on social media,” he noted.
The campaign’s reach exceeded expectations, amassing over 150 million views across social, TV, and digital media, marking it as Waitrose’s most successful Christmas advertisement to date. Saatchi & Saatchi’s chief creative officer, Franki Goodwin, remarked on the enjoyment of bringing the multifaceted campaign to life, noting the public’s fascination with both the primary ad and its supplementary elements.
Waitrose’s engaging Christmas campaign has successfully captivated audiences, culminating in a delightful festive narrative.
