Waitrose introduces its inaugural lunchtime meal deal at £5, available from August 30.
- The deal includes a main, a side, and a drink with diverse choices like sandwiches, sushi, and salads.
- Jennifer Moscardini, Waitrose’s food-to-go buyer, expresses excitement for offering high-quality, convenient meals.
- This move aligns with similar expansions by UK supermarkets like Asda and Sainsbury’s.
- Waitrose will also begin stocking Zizzi’s frozen products in September, further expanding its offerings.
Waitrose has announced its first-ever lunchtime meal deal, marking a significant addition to its offerings starting August 30. Customers can expect a variety of options, including sandwiches, sushi, salads, wraps, fruits, cereal bars, juices, and smoothies, all available for £5. This new offering aims to provide a convenient and high-quality option for those looking for value during their lunch break.
Jennifer Moscardini, the food-to-go buyer at Waitrose, shared her enthusiasm for the launch, stating that it was crucial to offer a deal that met the needs of customers seeking quick yet affordable meals. “We’re really excited to be launching this meal deal within our food-to-go range,” she said, underscoring the importance of convenience and quality in the new offering.
This initiative follows in the footsteps of other UK retailers such as Asda and Sainsbury’s, which recently expanded their food-to-go selections. Asda, for example, is trialling its ‘Asda Food Hub’ offering an extended range of lunch options, while Sainsbury’s has launched its premium ‘Kitchen Deli’ range in select stores.
Additionally, Waitrose is set to enhance its product range by introducing frozen offerings from the Italian brand Zizzi. Starting September 11, customers can find items like Casareccia Pollo Piccante, Chorizo Carbonara, and garlic bread in approximately 250 stores across the UK. This move illustrates Waitrose’s strategy to diversify and expand its product line to meet consumer demands.
The launch of Waitrose’s meal deal reflects a strategic move to enhance convenience and value for customers amidst a competitive market.
