Waitrose has teamed up with pop group S Club to promote its revamped No.1 premium range.
- The campaign features a lively advertisement shot at Waitrose’s renovated John Barnes store.
- S Club members can be seen dancing in the aisles to a remix of their hit song, ‘You’re my Number One’.
- The campaign aims to showcase Waitrose’s exceptional new flavours and high-quality offerings.
- Waitrose has invested £1bn in revamping its product range and stores as part of a broader strategic initiative.
Waitrose, the upmarket grocery retailer, has enlisted the iconic pop group S Club in its latest advertising campaign. This initiative aims to celebrate the relaunch of Waitrose’s No.1 premium range.
The advertisement, filmed at the newly revamped John Barnes store on Finchley Road, presents a vibrant and engaging portrayal of the pop group’s members – Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens. Viewers are treated to scenes of the group dancing exuberantly through the supermarket aisles.
Set to a remix of S Club’s 1999 hit ‘You’re my Number One’ by DJ Jax Jones, the advert captures a festive atmosphere, culminating in a feast featuring the No.1 range. The group leaves with bags brimming with Waitrose’s top-tier products, echoing the campaign’s message of quality and taste.
Nathan Ansell, Waitrose’s customer director, articulated the campaign’s dual objective: ‘We really wanted to Reach (for the stars) with this campaign while also highlighting the very best Waitrose has to offer in our No.1 range, with exceptional new flavours and the very best in quality and taste.’ His enthusiasm underscores the expectations that customers and fans will not only enjoy the new track but will also engage with the dance routine featured in the advertisement.
This new campaign coincides with Waitrose’s broader strategy of redefining its No.1 premium food range, a move that follows a significant rebranding effort in June. The changes are part of a comprehensive £1bn investment aimed at rejuvenating both the product line and the store estate.
This strategic campaign with S Club effectively highlights Waitrose’s revamp while reinforcing its commitment to quality and innovation.
