Waitrose has launched a captivating Christmas campaign featuring a host of famous actors in a mystery-themed advert.
- The first part of the campaign is a 90-second film that introduces the characters and sets up the mystery.
- The advert includes well-known figures like Matthew Macfadyen and Rakhee Thakrar, adding a touch of stardom.
- As the plot unfolds, viewers are drawn into a festive quest to discover the missing Red Velvet Bauble Dessert.
- The campaign is set to continue with interactive elements and a thrilling conclusion next month.
Waitrose has unveiled an intriguing Christmas campaign that cleverly integrates a ‘whodunnit’ theme to draw viewers into the festive spirit. This campaign is presented through a star-studded 90-second film that sets the stage for the mystery.
Featuring a stellar cast, including Matthew Macfadyen from ‘Succession’, Joe Wilkinson, and Rakhee Thakrar of ‘Sex Education’, the advert promises an engaging experience. Sian Clifford and Dustin Demri-Burns further enhance the ensemble, under the direction of Lucy Forbes, known for ‘This is Going to Hurt’.
The plot centres around a family preparing for Christmas, only to discover the unexpected disappearance of the No.1 Waitrose Red Velvet Bauble Dessert. Matthew Macfadyen’s character embarks on a delightful quest to uncover the mystery, engaging viewers in a festive detective tale.
Adding to the charm, the ‘Sweet Suspicion, A Waitrose Mystery’ campaign introduces delectable food stars, such as a melting Reuben Rarebit and Brown Butter Mince Pies with Cognac. These mouth-watering dishes are showcased alongside the central mystery, evoking a sense of festive indulgence.
In a novel approach, Waitrose intends to unfold this mystery over several weeks, inviting the audience to engage through various interactive elements. A second, shorter film is expected to reveal the mystery’s conclusion, maintaining suspense throughout December.
The wider campaign includes an engagement-driven social media strategy with exclusive alibis for the characters and exciting collaborations with national detectives. Furthermore, physical evidence boards at prominent locations, including London Kings Cross Station, along with media partnerships, will ensure the mystery remains a talking point.
Waitrose is also involving its in-store partners by having them wear playful ‘suspect’ t-shirts, ensuring that the festive detective theme permeates multiple customer touchpoints. The anticipation among customers is not only palpable but is intended to elevate the festive shopping experience.
Waitrose’s innovative ‘whodunnit’ campaign is set to captivate audiences by combining festive charm with an engaging mystery.
