Waitrose collaborates with S Club to relaunch its No1 premium range in a vibrant new campaign.
- The campaign features S Club members in an after-hour event at the revamped John Barnes store.
- A remix of the iconic ‘You’re my Number One’ accompanies the ad, adding a nostalgic touch.
- Waitrose aims to showcase exceptional new flavours and top-tier quality in its rebranded range.
- The campaign is part of Waitrose’s £1bn investment strategy to revamp its product range and stores.
Waitrose has teamed up with pop group S Club to inject new life into its No1 premium product range. In a vibrant advertisement, the nostalgic tunes of S Club’s ‘You’re my Number One,’ remixed by DJ Jax Jones, accompany the group’s dancing through the aisles of Waitrose’s newly renovated John Barnes store on Finchley Road.
The campaign highlights S Club members Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens as they indulge in a feast featuring the No1 range and depart with bags full of Waitrose delicacies. This strategic collaboration aims to marry nostalgia with premium food offerings.
Customer director Nathan Ansell emphasised that the campaign seeks to ‘Reach (for the stars)’ while showcasing the best of Waitrose’s No1 range, famed for its exceptional new flavours and superior quality. His statement underscores Waitrose’s commitment to delighting customers with top-notch products and its anticipation of fan and partner engagement with the new advertisement and dance routine.
This initiative is a segment of a broader £1bn investment by Waitrose to overhaul its product portfolio and retail stores. The relaunch and rebrand, first introduced in June, are pivotal to enhancing Waitrose’s market presence amidst an increasingly competitive grocery sector.
This campaign marks a significant milestone in Waitrose’s ongoing transformation, coupling nostalgia with gourmet excellence.
