White Stuff, a retailer known for its unique clothing designs, is expanding its reach within Marks & Spencer (M&S) stores.
- The partnership, which began in 2021, will now see White Stuff available in 20 M&S locations across the UK.
- This expansion reflects increasing customer demand for White Stuff’s products, including their latest seasonal collections.
- New store openings will occur in cities like Southampton, Watford, and Sheffield, amongst others.
- M&S and White Stuff view this as a strategic move to enhance their market presence and customer base.
White Stuff has announced a significant expansion of its partnership with Marks & Spencer (M&S), bringing its clothing lines to an additional 10 M&S stores. This development comes as part of a strategy initiated in 2021, making White Stuff one of the pioneering third-party brands in M&S stores. As of now, White Stuff products are available in M&S locations such as Stratford Westfield, Manchester City Centre, and Bluewater Shopping Centre.
Nishi Mahajan, director of third-party brands at M&S, emphasised the brand’s continued popularity, stating, “White Stuff were one of the first clothing brands we introduced to our brands at M&S platform and continues to be loved by our customers. We’re proud to be able to support them and be a partner of choice in their transformation strategy.”
This growth will see White Stuff apparel featured in new locations including Braehead, Shoreham, Southampton West Quay, and Sheffield Fargate, amongst others. Each new store will carefully curate selections from White Stuff’s seasonal collections, particularly highlighting their early summer offerings.
Jo Jenkins, CEO of White Stuff, expressed enthusiasm over the expansion, highlighting the successful introduction of new customers through M&S. “Our partnership with M&S has been a huge success, introducing new customers to White Stuff via their website as well as their stores. Expanding this partnership to a further 10 M&S stores reflects the growing demand for White Stuff’s unique designs across the UK,” Jenkins stated.
In addition to expanding within M&S, White Stuff is also planning further standalone store openings throughout the year. Liverpool One shopping centre in Liverpool has been named as the location for a new flagship store, indicating robust growth ambitions for the brand.
This strategic expansion marks an exciting chapter for both White Stuff and Marks & Spencer, strengthening their retail collaboration and market footprint.
