XF Gym sets a new milestone as it launches its first location at Merry Hill, Brierley Hill.
- The 40,000 sq ft gym is the first of its kind at this popular shopping centre.
- Facilities include a general gym, a dedicated women’s area, and multiple wellness amenities.
- This launch enhances Merry Hill’s portfolio as a community-focused venue.
- The opening follows recent expansions by other major retailers in the area.
A significant development at the Merry Hill shopping centre has seen the introduction of the XF Gym, a new 40,000 sq ft fitness facility, highlighting this brand’s first foray into the Black Country region. This expansion positions XF Gym as the first fitness operator within the centre, suggesting a shift towards wellness-oriented offerings in retail spaces.Located prominently in an anchor unit on the upper floor, this new fitness hub includes extensive workout options, such as a general gym, a special women-only area, and a fitness studio for various classes. Additional amenities like a sauna and steam room further enhance its appeal to a broad audience.
Laurence Benson, the Chief Executive, enthusiastically remarked on this venture, indicating a focused commitment to improve member lifestyles through this new establishment. “We have a singular goal of helping our members live better so we’re thrilled to have opened our doors and to start delivering on this commitment,” he stated.
The Merry Hill shopping centre’s strategic alignment with wellness and community values was affirmed by Graeme Jones, executive director at Sovereign Centros, the site’s asset manager. He commented on the centre’s evolution and its enhanced standing as a key location in the West Midlands.
The gym’s launch comes on the heels of other exciting developments in the area, such as the Australian retailer Harvey Norman opening its doors in England for the first time, indicating a trend of significant commercial growth at Merry Hill. This new presence complements existing retail options, offering products across several categories ranging from furniture to technology. The introduction of these substantial enterprises reflects Merry Hill’s position as a pivotal community hub, catering to diverse consumer needs.
The debut of XF Gym at Merry Hill marks a promising enhancement to the retail centre’s offerings, focusing on community and wellness.
