Social commerce is increasingly shaping the way brands connect with consumers, enhancing storytelling and driving sales.A Retail Economics report highlights…
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Social commerce is revolutionising consumer engagement, especially on platforms like TikTok.Retail Economics predicts the social commerce sector will double its…
Puma’s financial performance in the first half of 2024 reveals challenges amidst a volatile global environment.The sportswear brand witnessed a…
The 2024 Fashion Transparency Index results reveal a significant gap in UK brands’ performance compared to international competitors.German brand Puma…
Puma has significantly expanded its Re:Fibre initiative to create millions of football jerseys using at least 75% recycled textile waste.The…
Marks and Spencer has appointed Alex Scott as its first activewear ambassador, marking a significant step for the brand.The announcement…