Klarna is set to broaden its influence beyond ecommerce by collaborating with Adyen to offer its Buy Now Pay Later (BNPL) services in physical stores.
- Through this strategic partnership, Klarna’s BNPL product will now be available across Europe, North America, and Australia.
- Adyen’s extensive network of over 450,000 payment terminals will facilitate Klarna’s service, tapping into the substantial in-store shopping market.
- The integration allows customers to utilise Klarna by scanning QR codes on Adyen terminals and completing transactions on their mobile devices.
- This partnership marks a significant step forward for Klarna in delivering flexible payment options to consumers in physical retail environments.
Klarna has initiated a substantial shift from its traditional ecommerce focus by signing an agreement with Adyen. This development will see Klarna’s Buy Now Pay Later (BNPL) services integrated into physical stores via Adyen’s payment terminals across Europe, North America, and Australia. This move is poised to extend Klarna’s reach significantly beyond online transactions.
Adyen will incorporate Klarna as a payment option across its vast network of over 450,000 terminals. This aims to bridge the gap between ecommerce and the $11 trillion in-store shopping market. Through this collaboration, consumers can conveniently utilise Klarna’s services by simply scanning a QR code on Adyen’s terminals and concluding the transaction on their mobile devices.
This innovative approach is not Klarna’s first attempt to penetrate in-person retail environments; the company previously experimented with a payment card initiative. However, the collaboration with Adyen represents a significantly larger scale effort in achieving this objective.
David Sykes, Chief Commercial Officer at Klarna, affirmed the company’s ambition, stating, “We want consumers to be able to pay with Klarna at any checkout, anywhere.” He highlighted that the partnership with Adyen is pivotal in enhancing Klarna’s ability to offer flexible payments on the high street.
Adyen, headquartered in the Netherlands, extends its influence globally, providing an array of point-of-sale and digital payment solutions. Its collaboration with Klarna is set to enhance retail transaction options significantly, bearing potential to reshape consumer shopping experiences.
The partnership between Klarna and Adyen signifies a transformative step in integrating flexible payment solutions into the physical retail landscape.
