PolyBox, a marketing analytics firm, secured a significant grant from Innovate UK.
- The Newcastle-based company uses AI to provide real-time insights for marketing agencies.
- Founded by Rojin Yarhmadi and Nikolaos Benopoulos, PolyBox plans to enhance data integration.
- The grant comes under the Innovate UK’s Creative Catalyst scheme, supporting innovative firms.
- The funding aims to push the boundaries of marketing technology capabilities.
PolyBox, a thriving marketing analytics business, has been awarded a substantial grant from Innovate UK, marking a pivotal step in its expansion strategy. This Newcastle-based firm stands out for employing artificial intelligence to deliver real-time insights to marketing agencies. By integrating data from various sources like Google and Meta, PolyBox offers immediate insights into campaign performance, setting a benchmark in marketing analytics.
The company was established by Newcastle University alumni Rojin Yarhmadi and Nikolaos Benopoulos, who are dedicated to advancing the capabilities of marketing technology. They intend to utilise this grant to integrate third-party open-source data into their existing models. This development is expected to enrich their already impressive analytics platforms with more comprehensive analytical abilities.
The grant has been sanctioned under the Innovate UK’s Creative Catalyst scheme, a government initiative designed to enhance the growth of highly innovative yet underexplored businesses. With a total fund of £10 million, the scheme allows for grants up to £50,000 each. PolyBox’s success in securing this grant signifies recognition of its potential to push the frontiers of digital marketing.
Nikolaos Benopoulos, the company’s Chief Marketing Officer and Co-Founder, expressed excitement over this support: “We are so excited to have the support of Innovate UK. We really think with this grant we can actualise our plans and hopes for what we want to build.” He emphasised the transformative potential of technology in redefining the marketing landscape. By pushing boundaries, PolyBox aims to redefine what is possible in the marketing industry, leveraging cutting-edge tools and forward-thinking strategies.
PolyBox’s grant from Innovate UK is set to enhance their innovative capabilities and further their impact in marketing analytics.
